Gucci Retakes Top Spot as World's Hottest Brand

The latest report from Lyst has named Gucci as the world's hottest brand, taking the mantle from Nike, which topped the list for Q2 of 2020. While Gucci climbs from third to first, Nike has seen a fall to third from the top spot. Off-White™, which had topped the Lyst Index for three successive quarters, continues in second place. Gucci has taken the top spot for the first time since the second quarter of 2019, when it replaced Off-White™ at the peak.Elsewhere, the top ten is packed with majo...